The Marketing Automation Moment Podcast

How Should You Optimise Marketing Strategy?

Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data.
Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events. 

How are Marketing Automation Platforms Using AI?

How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms, and the limitations the systems face with integrations with tools such as ChatGPT.
They also explore why marketers could be failing to choose the right marketing automation platform for their needs, and how to find the right balance of using the platform to their full potential.

Why Should You Use Personas?

Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos.
They also explore why personas can be such a valuable element in your marketing automation campaigns, and how they can help drive your content and campaigns.

What are the Marketing Automation Trends for 2023?

What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation.
They also share their thoughts on the increased use of automation reported by ActiveCampaign, as well as some tips on target audience segmentation.

Are Chatbots Improving Customer Experience?

In the latest episode, Mike and Hannah discuss the latest thinking around artificial intelligence, and how chatbots are improving customer experience. 
They also explore what Oracle's new 'fusion marketing' means for marketers, and share some tips on how to focus data on your goals.

Should You Trust Software Review Sites?

Mike and Hannah share their thoughts about why third-party form vendors are so successful.
Mike shares his views of whether marketers should use software review sites like G2 to determine which marketing automation system to use, and Hannah shares her thoughts on why lead scoring can be effective if used properly.

The Latest Updates from HubSpot’s Inbound Conference!

In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world.
Mike and Hannah discuss the latest updates from HubSpot’s 2022 Inbound conference, and what new features such as customer journey visualisation will mean for B2B marketers.
Mike and Hannah also share their thoughts around constant contacts new SMS marketing outreach capability, and a simple tip to maximise form conversions.