The Marketing Automation Moment Podcast

What is the Importance of Data Enrichment in B2B?

Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success.
They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work together, and how it can aid social media and KPIs.

The Future of AI in Marketing Automation

How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is expected to grow in the coming years and the role automation plays in customer retention and growth.

Can AI Really Support Content Generation?

Everywhere you look, everything is about AI. But how can AI actually support content generation? Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow their subscriber database.
Time Stamps
[01:03.0] – Will AI make our lives easier?
[04:44.0] – Can we use AI and generative AI to optimise campaigns?
[10:33.0] – Email signatures – how can marketers maximise their impact.
[12:51.0] – The challenges of growing subscriber databases whilst complying with GDPR.
[17:39.0] – How to write a good subject line.
Quotes
“Do you just want to be average in your marketing automation? Or do you want to create something that is above average? People who are above average will do better than AI.” Mike Maynard, Managing Director at Napier.
“AI can be a great start but if you think it’s going to replace you, unfortunately the good news is you’re job safe, the bad news is you’ve still got to do some work.” Mike Maynard, Managing Director at Napier.
 
Follow Hannah:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/hannah-kelly-b0706a107/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
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Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://marketingb2btech.napierb2b.com/

Generating Value with Simple Automations

Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensuring the basics of automation are in place and the simple automations' that can generate significant value. 
Marketing automation platforms are often the key to marketing strategies, so keeping them organised is vital; Hannah shares some top tips during the insightful tip of the week.

How Should You Optimise Marketing Strategy?

Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data.
Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events. 

How are Marketing Automation Platforms Using AI?

How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms, and the limitations the systems face with integrations with tools such as ChatGPT.
They also explore why marketers could be failing to choose the right marketing automation platform for their needs, and how to find the right balance of using the platform to their full potential.

Why Should You Use Personas?

Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos.
They also explore why personas can be such a valuable element in your marketing automation campaigns, and how they can help drive your content and campaigns.

What are the Marketing Automation Trends for 2023?

What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation.
They also share their thoughts on the increased use of automation reported by ActiveCampaign, as well as some tips on target audience segmentation.

Are Chatbots Improving Customer Experience?

In the latest episode, Mike and Hannah discuss the latest thinking around artificial intelligence, and how chatbots are improving customer experience. 
They also explore what Oracle's new 'fusion marketing' means for marketers, and share some tips on how to focus data on your goals.

Should You Trust Software Review Sites?

Mike and Hannah share their thoughts about why third-party form vendors are so successful.
Mike shares his views of whether marketers should use software review sites like G2 to determine which marketing automation system to use, and Hannah shares her thoughts on why lead scoring can be effective if used properly.