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Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data.

Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events.

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Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data.

Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events.

Episode Seven - How Should You Optimise Marketing Strategy?

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