{"store":{"baseInfo":{"podcastTitle":"The Marketing Automation Moment Podcast","slug":"marketingautomationmoment","podcastDescription":"News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more.\nMike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.","podcastLogo":"https://deow9bq0xqvbj.cloudfront.net/image-logo/15265569/Marketing_Automation_Moment_Podcast_Image-Medium-Quality_1_65k07.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15265569/Marketing_Automation_Moment_Podcast_Image-Medium-Quality_1_65k07_1200x628.jpg?s=258434d355bd226e4afe367856d6c942&e=jpg","podcastUrl":"https://marketingautomationmoment.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/marketingautomationmoment/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-6jaat-e8ef21","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":14,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Napier Partnership Limited","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-6jaat-e8ef21-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-marketing-automation-moment-podcast/id1659211547","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fmarketingautomationmoment.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15265569%26podcastIdTag%3D6jaat&dfl=https%3A%2F%2Fmarketingautomationmoment.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/4bNtsZe82Lq7stjjTRK7fM","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/0a1fe325-2205-46b7-bdbd-93ae198672f4","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/105802291","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3425096","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/PlayerFM.png","title":null},{"name":"Samsung","link":null,"image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/Samsung.png","title":"Search the podcast title on Samsung Podcast app."},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/the-marketing-automation-momen-5040168","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/48492","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/mL1nLauyOuVj","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-KJdab3TYAfpw","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2022 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://marketingautomationmoment.podbean.com","apiCommonParams":{"t":"662a1987","clientSignature":"1f67b3553c0773a352de6c9b4d3bc007","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb20359900-wkmvx","episode":{"id":"pb20359900","idTag":"wkmvx","title":"Episode Five - Why Should You Use Personas?","logo":"https://deow9bq0xqvbj.cloudfront.net/image-logo/15265569/Marketing_Automation_Moment_Podcast_Image-Medium-Quality_1_65k07_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15265569/Marketing_Automation_Moment_Podcast_Image-Medium-Quality_1_65k07_1200x628.jpg?s=258434d355bd226e4afe367856d6c942&e=jpg","largeLogo":"https://deow9bq0xqvbj.cloudfront.net/image-logo/15265569/Marketing_Automation_Moment_Podcast_Image-Medium-Quality_1_65k07.jpg","previewContent":null,"content":"

Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos.

They also explore why personas can be such a valuable element in your marketing automation campaigns, and how they can help drive your content and campaigns.

","publishTimestamp":1674213925,"duration":1208,"mediaUrl":"https://mcdn.podbean.com/mf/web/c4xngg/Marketing_Automation_Moment_Episode_5_-_Audiobpnps.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-wkmvx-136aadc","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-wkmvx-136aadc","transcriptUrl":null,"permalink":"/e/marketing-automation-moment-episode-five-why-should-you-use-personas/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB136AADCWKMVX","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":26,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-wkmvx-136aadc","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000},"episode":{"id":"pb20359900","idTag":"wkmvx","title":"Episode Five - Why Should You Use Personas?","logo":"https://deow9bq0xqvbj.cloudfront.net/image-logo/15265569/Marketing_Automation_Moment_Podcast_Image-Medium-Quality_1_65k07_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15265569/Marketing_Automation_Moment_Podcast_Image-Medium-Quality_1_65k07_1200x628.jpg?s=258434d355bd226e4afe367856d6c942&e=jpg","largeLogo":"https://deow9bq0xqvbj.cloudfront.net/image-logo/15265569/Marketing_Automation_Moment_Podcast_Image-Medium-Quality_1_65k07.jpg","previewContent":null,"content":"

Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos.

They also explore why personas can be such a valuable element in your marketing automation campaigns, and how they can help drive your content and campaigns.

Episode Five - Why Should You Use Personas?

Comments (0)